A basic element in advertising strategy is the choice of an appeal. In business-to-business (B2B) marketing communication, a long-standing approach relies on literal and factual, benefit-laden messages. Given the highly complex, costly and involved processes of business purchases, such...

Whether the community is looking for “scapegoats” to blame, or seeking more radical and deeper causes, health care managers are in the firing line whenever there are woes in the health care sector. The public has a right to question whether ethics have much influence on the everyday decision...

Enhancing the travel experience has become a crucial consideration for transportation companies to promote differentiation and customer loyalty. Therefore, transport planners, providers and manufacturers in general are becoming aware of the significance of understanding the passenger experience...

In contemporary information societies, consumers are increasingly expected to be proficient users of online information to support and guide their buying decisions. Due to the world wide web and its availability on a wide range of connectable devices, information from infinite commercial and...

The photovoltaic (PV) power system is currently the most commonly applied renewable energy technology. Some nations have enforced government policies supporting the use of these systems. Effective policies must reflect the knowledge of factors driving installation of PV power generating systems....

This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study...

Does process management encompass both process exploitation and exploration? Conventional thought long has suggested that exploitation is the very nature of process management, but recent literature suggests a perspective broader in scope. Our review highlights three problems that plague process...