Team identification has been shown to predict cognitive, affective, conative, and behavioural dimensions of sport spectatorship. Recently, the Point of Attachment Index was introduced as a comprehensive measure of a sport fan's different points of attachment within sport. The PAI, as studied...

Although professional golf has emerged as a leading spectator sport during the 20th century, there has been little research examining the consumption behaviour of those who attend tournaments across the three professional tours in North America. The purpose of this study was to examine whether...

Volunteers are a major labor source in sports; however, the impact of volunteers on organizational image or on customers' repatronage intentions has not been studied. An experimental study (2 x 3 factorial design) was employed to explore the effect of Employment Status of the service...

Consumer values and the perceived attributes of a product elicit consumptive behaviors. The purpose of this study was twofold: (a) to test the psychometric properties of three scales (MVS; Richins & Dawson, 1992; PRS, Richins, 1994; PERVAL scale, Sweeney & Soutar, 2001) that measure consumer values and...

Most professional sports engage in pre-season training and competition, and many international events are preceded by periods of pre-event training and competition. There is often a fan market for such training and competition. Market interest in pre-season training and competition is studied...