Marketing sustainability through sport : testing the sport sustainability campaign evaluation model
Year of publication: |
2020
|
---|---|
Authors: | Trail, Galen T. ; McCullough, Brian P. |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 2, p. 109-129
|
Subject: | attitudes | constraints | consumer behavior | Environmental sustainability campaigns | intentions | needs | values | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Online-Handel | Online retailing | Umweltbewusstsein | Environmental consciousness | Sportmarketing | Sports marketing | Sport | Sports |
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