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Exploring the consumption of charity-linked products
Proença, João; Pereira, Inês - In: International Review on Public and Nonprofit Marketing 5 (2008) 1, pp. 53-69
Persistent link: https://www.econbiz.de/10008552358
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Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program
Nelson, Richard; Kanso, Ali; Levitt, Steven - In: Service Business 1 (2007) 4, pp. 275-293
Persistent link: https://www.econbiz.de/10008515395
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Lii, Yuan-Shuh; Lee, Monle - In: Journal of Business Ethics 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009403277
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What Sponsors Really Want: An Investigation of Sponsorship Decision-making and Choice
Margaret Johnston - 2008
ABSTRACT Much is known about the process of sponsorship selection with respect to the key personnel involved in the … buying decision and also about the strategic objectives for sponsorship. However, few investigations have focused on how … sponsors assess the relative value of different sponsorship activities. This research project examined sponsorship decision …
Persistent link: https://www.econbiz.de/10009448483
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Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns
Onaran, Berrin; Uyar, Ahmet; Avan, Ali - In: Business and Economics Research Journal 4 (2013) 3, pp. 131-131
The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been...
Persistent link: https://www.econbiz.de/10010991012
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"Fleisch ist mein Gemüse ...": Eine Studie zur Wirksamkeit von Informationskampagnen zur Reduktion eines erhöhten Fleischkonsums
Nitzko, Sina; Cordts, Anette; Grethe, Harald; Duman, Nuray - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2013
Angesichts des gemessen an den Empfehlungen der Deutschen Gesellschaft für Ernährung zu hohen Pro-Kopf-Fleischverzehrs in der Bevölkerung und der Kenntnis der mit einem erhöhten Fleischkonsum verbundenen negativen Konsequenzen, wird zunehmend über staatliche Steuerungsmaßnahmen zur...
Persistent link: https://www.econbiz.de/10011069524
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Social Marketing Sucks Marketing's Role in Promoting Breastfeeding
Do Paco, Arminda; Pinheiro, Paulo; Rodrigues, Ricardo - Facultatea de Administraţie Publică, Şcoala … - 2010
In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...
Persistent link: https://www.econbiz.de/10009141408
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СУЩНОСТЬ И СОДЕРЖАНИЕ СОЦИАЛЬНОГО МАРКЕТИНГА В СТРУКТУРЕ УСЛУГ
Гаджиалиев К.М. - In: Проблемы современной экономики (2010) 3, pp. 277-279
В статье рассматриваются методологические подходы к определению категории «социальный маркетинг», особенности становления социального маркетинга в России....
Persistent link: https://www.econbiz.de/10011239239
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Republic of Madagascar; Poverty Reduction Strategy Paper Annual Progress Report
International Monetary Fund (IMF); International … - 2006
Developing and boosting the private sector, in the area of industry, trade, and private sector, actions for securing investment, promoting investment, developing partnerships in Madagascar produced positive results. The investment rate is 12.37 percent out of an objective of 14 percent. The...
Persistent link: https://www.econbiz.de/10011242649