Fresh produce companies operate their food safety management systems (FSMS) in a complex context. On the one hand, during setting and operating their FSMS activities, companies need to consider the riskiness of the ‘FSMS context’ of the company, including the risk of product and production,...

: Consumer reaction to food scares has been given considerable research attention but insights into specific shopper segments’ reactions to food scares, especially those that do not pose direct health risk to the public is limited. This paper examines how different life-stage shopper segments...

The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...

While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Previous studies also indicated that price discounts give consumers not only monetary benefits but also positive emotional...

This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...

The research described in this paper examines two corporate ability (CA)associations at both company and product perception levels through the use of two category exemplar cues, market leadership and market pioneership. The research investigates the directionality and degree to which company...

The paper attempts to shed light on the key drivers of consumer tipping behavior and reports the findings from an exploratory study aimed at addressing consumer motivations and their influence on consumers’ willingness to tip. When approaching the research issue, the phenomenon presents an...

Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of hospitality marketing. The main purpose of the study was to propose and assess a theoretical model on the effects of hotels’ CSR and corporate...

In order to attract new customers and retain existing customers, restaurants need to identify the criteria on which customers determine the restaurants where they eat. The present study examines the restaurant selection criteria being employed by U.S. customers. This study also examined if there...

This study examines multiple reference effects in customers’ service evaluation regarding dining experiences in restaurants. Specifically, the present study explores the antecedent role of three reference points: focal, other, self-based and satisfaction in the development of customer...