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Brosche, Oliver - 1994

Persistent link: https://www.econbiz.de/10004197806

Zukunftsstrategien für die deutsche Bekleidungsindustrie : der internationale Absatz - dargestellt am Beispiel Großbritanniens

Dahmen, Marcus - 1993

Persistent link: https://www.econbiz.de/10004191220

Distributorships, agency and franchising in an international arena : Europe, the United States, Japan and Latin America ; W7: March 1989 Waidring Conference on Agency, Franchising...

Campbell, Dennis (contributor) - 1990

Persistent link: https://www.econbiz.de/10004182763

Can franchising be an economic development strategy? An empirical investigation

Michael, Steven - In: Small Business Economics 42 (2014) 3, pp. 611-620

franchising in the macroeconomy of developing nations. In this paper, the pattern of franchising development is statistically … analyzed within the context of the general economic development of Latin America. It is found that franchising leads, rather …

Persistent link: https://www.econbiz.de/10010865501

Fashion marketing

Bohdanowicz, Janet; Clamp, Liz - 1994

Persistent link: https://www.econbiz.de/10004223216

РЕПУТАЦИОННЫЙ КАПИТАЛ КАК ЭЛЕМЕНТ СТРАТЕГИЧЕСКОГО ПЛАНИРОВАНИЯ ПРЕДПРИЯТИЙ ИНДУСТРИИ МОДЫ

ПАВЛОВИЧ, ИВАНИЦКИЙ ВИКТОР; … - In: Вестник Южно-Уральского … (2012) 3, pp. 11-17

В статье разграничены понятия категорий «репутационный капитал», «имидж» и «общественное мнение». Предложена модель формирования репутационного капитала как...

Persistent link: https://www.econbiz.de/10011237523