Two large online surveys were conducted among employees in Germany to explore the importance employees and organizations place on aspects of interpersonal respect in relation to other work values. The first study (N = 589) extracted a general ranking of work values, showing that employees rate...

. Research from social and environmental psychology has shown that identification by residents with a place leads to numerous desirable outcomes like increased commitment and residential satisfaction. Thus, in the competition for residents, cities focus on building a favorable identity of a...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications ‘translating’ insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field...

The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...