Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
Year of publication: |
2012
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Authors: | Schnittka, Oliver ; Sattler, Henrik ; Zenker, Sebastian |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 3, p. 265-275
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