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1
The paradox of brand community "management"
Fournier, Susan M.
;
Sele, Kathrin
;
Schoegel, Marcus
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10006015689
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2
Brand Value and Asset Pricing
Fehle, Frank
;
Fournier, Susan M.
;
Madden, Thomas J.
; …
- In:
Quarterly journal of finance & accounting : QJFA
47
(
2008
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10008352320
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3
Rediscovering Satisfaction
Fournier, Susan
;
Mick, David Glen
- In:
Journal of marketing
63
(
1999
)
4
,
pp. 5-23
Persistent link: https://www.econbiz.de/10005964059
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4
PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...
Fournier, Susan
;
Dobscha, Susan
;
Mick, David Glen
- In:
Harvard business review : HBR
76
(
1998
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10005979508
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5
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Madden, Thomas J.
;
Fehle, Frank
;
Fournier, Susan
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 224-235
Persistent link: https://www.econbiz.de/10006149003
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6
When Good Brands Do Bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S.Adam
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006646326
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7
Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
Mick, David Glen
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
25
(
1998
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10006669275
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8
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
24
(
1998
)
4
,
pp. 343-373
Persistent link: https://www.econbiz.de/10006671224
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9
BEST PRACTICE - Getting Brand Communities Right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
(
2009
),
pp. 105-111
Persistent link: https://www.econbiz.de/10008234745
Saved in:
10
Brands as relationship partners: Warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009972546
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