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Enzyklopädie des Marketing
1997
Persistent link: https://www.econbiz.de/10000959460
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Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2014-01), pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010981103
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Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape
Grosskurth, Lisa Kathrin - 2008
The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape … bans, make marketing an increasingly important competitive tool for architectural service providers in South Africa … still reluctant to engage in marketing activities to promote their firms, remaining largely reactive and preserving a myopic …
Persistent link: https://www.econbiz.de/10009447196
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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …
Persistent link: https://www.econbiz.de/10009447199
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Internet Marketing Communication and Schools: The Slovenian Case Study
Aleš, Tankosić; Anita, Trnavčevič - In: Organizacija 41 (2008) 4, pp. 136-143
. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This … considered to be major disadvantages of Internet marketing communication. The teachers who consider Internet marketing …
Persistent link: https://www.econbiz.de/10011009262
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Internet Marketing Communication and Schools: The Slovenian Case Study
Tankosić AleÅ¡; Anita, TrnavÄeviÄ - In: Organizacija 41 (2008) 4, pp. 136-143
. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This … considered to be major disadvantages of Internet marketing communication. The teachers who consider Internet marketing …
Persistent link: https://www.econbiz.de/10010534584
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Sponsored Search Auctions: Research Opportunities in Marketing
Yao, Song; Mela, Carl F. - In: Foundations and Trends(R) in Marketing 3 (2009) 2, pp. 75-126
We systematically overview the literature in keyword search and propose several promising research directions. The paper is organized by each agent in the search process; searchers, advertisers and the search engine and reviews the key research issues for each. For each group, we outline the...
Persistent link: https://www.econbiz.de/10010693755
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Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)
Timofeeva, O.; Iksanova, E.; Kuvardina, M. - In: Annals of marketing-mba 3 (2013) 11
The role of the distribution of unique information as a basic tool for marketing territory. The expediency of the …
Persistent link: https://www.econbiz.de/10010720281
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Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса...
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011
The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...
Persistent link: https://www.econbiz.de/10011112228