Mollá-Descals, Alejandro; Frasquet-Deltoro, Marta; … - In: The Service Industries Journal 31 (2010) 12, pp. 1979-1993
Fashion retailers have been intensively involved in internationalization processes, leading to an upsurge of some global fashion brands. Notwithstanding, internationalization processes may differ across retailers and also their results in their overseas ventures. This paper aims at shedding...