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Die Handhabung des Moderisikos
Brosche, Oliver - 1994
Persistent link: https://www.econbiz.de/10004197806
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Hard looks : masculinities, spectatorship and contemporary consumption
Nixon, Sean - 1996
Persistent link: https://www.econbiz.de/10004317019
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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten - 2007
Persistent link: https://www.econbiz.de/10004909984
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja - 2007
Persistent link: https://www.econbiz.de/10004921201
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Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk - 2009
Persistent link: https://www.econbiz.de/10004929993
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Fashion marketing
Bohdanowicz, Janet; Clamp, Liz - 1994
Persistent link: https://www.econbiz.de/10004223216
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Von der Seidenstrasse zum Textilstrom? : Probleme u. Chancen d. chines. Textil- u. Bekleidungsindustrie
Gälli, Anton - 1983
Persistent link: https://www.econbiz.de/10004039960
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee; Lee, Seung-Hee - In: Journal of Business Research 65 (2012) 10, pp. 1507-1515
As counterfeiting activity continues to thrive around the world, marketers of fashion luxury brands work hard to … discourage counterfeiting and to protect their revenues. This research evaluates the business risk related to fashion counterfeit … (GLBs). Based on survey data from five designer fashion product categories, Study 1 finds an asymmetrical effect that past …
Persistent link: https://www.econbiz.de/10010594818
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L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review
Vianelli, Donata; Marzano, Fabio Claudio - Dipartimento di Scienze Economiche, Aziendali, … - 2012
The aim of this study is to provide a literature review on the influence of the country of origin effect (COO) on consumer behavior. Despite the high number of studies carried out on COO since the Sixties, many issues are still discussed in the literature and several research questions should be...
Persistent link: https://www.econbiz.de/10010540150
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L' empire de l'éphémère : la mode et son destin dans les sociétés modernes
Lipovetsky, Gilles - 1991
Persistent link: https://www.econbiz.de/10004131872