When applying multivariate analysis techniques in information systems and social science disciplines, such as management information systems (MIS) and marketing, the assumption that the empirical data originate from a single homogeneous population is often unrealistic. When applying a causal...

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used...

Mit dem After Sales-Geschäft generieren die deutschen Automobilbauer etwa die Hälfte ihrer Gewinne. Gerade vor dem Hintergrund der aktuellen gesamtwirtschaftlichen Entwicklungen, wovon insbesondere das Neuwagengeschäft betroffen ist, erscheinen Anstrengungen zur Optimierung der...

This paper discusses a recent development in partial least squares (PLS) path modeling, namely goodness-of-fit indices. In order to illustrate the behavior of the goodness-of-fit index (GoF) and the relative goodness-of-fit index (GoF<Subscript>rel</Subscript>), we estimate PLS path models with simulated data, and...</subscript>

To define research and statistical methods needed for relevant research and the development of the family business field, this article reviews the past 30 years of analytic and statistical methods used by family business researchers. The article explores the many reasons for studying research...

While the question of how community design influences user behavior in online communities has recently attracted considerable research, few studies have empirically evaluated the influencing factors of specific user behavior. Building on a conceptual framework of identity-based vs. bond-based...

Anecdotal evidence suggests that older individuals behave more emotionally and less cognitively due to their decreasing biological, cognitive, and/or social abilities, or a combination thereof. However, in the psychology and aging literatures, recent research indicates that the sense of future...

Structural equation modeling (SEM) has become a mainstream method in many fields of business research, but its use in family business research remains in its infancy. This lag in SEM's application holds especially true for partial least squares SEM (PLS-SEM), an alternative to covariance-based...