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What Do Customers Consider Important in B2B Websites?
CHAKRABORTY, GOUTAM
;
LALA, VISHAL
;
WARREN, DAVID
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 50-61
Persistent link: https://www.econbiz.de/10004971896
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2
The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam
;
Ball, Dwayne
;
Gaeth, Gary J.
;
Jun, …
- In:
Journal of Business Research
55
(
2002
)
3
,
pp. 237-249
Persistent link: https://www.econbiz.de/10005473400
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3
Screening for interactions between design factors and demographics in choice-based conjoint
Chakraborty, Goutam
;
Woodworth, George
;
Gaeth, Gary J.
; …
- In:
Journal of Business Research
23
(
1991
)
3
,
pp. 219-237
Persistent link: https://www.econbiz.de/10005473849
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4
Screening for interactions between design factors and demographics in choice-based conjoint
Chakraborty, Goutam
;
Woodworth, George
;
Gaeth, Gary J.
; …
- In:
Journal of Business Research
24
(
1992
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10005474260
Saved in:
5
The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam
;
Ball, Dwayne
;
Gaeth, Gary J.
;
Jun, …
- In:
Journal of business research : JBR
55
(
2002
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006723920
Saved in:
6
Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
Spears, Nancy E.
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10006739502
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7
Perceived travel risks regarding terrorism and disease: The case of Thailand
Rittichainuwat, Bongkosh Ngamsom
;
Chakraborty, Goutam
- In:
Tourism management : research, policies, practice
30
(
2009
)
3
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008225975
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8
Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
Spears, Nancy
;
Mowen, John C.
;
Chakraborty, Goutam
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10008383711
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9
Pricing risky services: preference and quality considerations
Allred, Anthony
;
Valentin, E.K.
;
Chakraborty, Goutam
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10008386108
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10
A Multidimensional Scale for Measuring Country Image
Lala, Vishal
;
Allred, Anthony
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10008241065
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