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The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun; Kim, Jooyoung; Yu, Jay Hyunjae - In: Psychology & marketing 27 (2010) 7, pp. 662-679
Persistent link: https://www.econbiz.de/10008430834
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The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10010144174
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Exploring the consequences of brand credibility in services
Baek, Tae Hyun; King, Karen Whitehill - In: The journal of services marketing 25 (2011) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10009178035
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"Fish out of water": understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-534
Persistent link: https://www.econbiz.de/10008705090
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Advertising Creativity in Korea
Kim, Byoung; Han, Sangpil; Yoon, Sukki - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10008428584
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Advertising Creativity in Korea
Kim, Byoung; Han, Sangpil; Yoon, Sukki - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009976432
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When Intrusive Can Be Likable
Yoon, Sukki; Choi, Yung; Song, Sujin - In: International journal of advertising : the quarterly … 40 (2011) 2, pp. 63-77
Persistent link: https://www.econbiz.de/10009976470
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Uncovering hidden profiles: advocacy in team decision making
Waddell, Brian D.; Roberto, Michael A.; Yoon, Sukki - In: Management decision : MD 51 (2013) 2, pp. 321-340
Persistent link: https://www.econbiz.de/10010087064
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Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003
Persistent link: https://www.econbiz.de/10010119574
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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention
Yoon, Sukki - In: Psychology & marketing 30 (2013) 7, pp. 555-565
Persistent link: https://www.econbiz.de/10010131848