The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...

A growing number of firms are strategically utilizing IT and the Internet to provide online services to consumers who buy their products. Online services differ from traditional services, such as maintenance services, because they often promote interactivity among the firm’s customers and...

Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advance. The seller faces two key decisions in designing such a mechanism. First, he must decide where in the process to collect...