Showing 1 - 10 of 12
The growth of fantasy sports into a multi-billion dollar industry has made it an important component of the sports industry. Sport leagues must acknowledge the impact fantasy sports have on the way its participants consume their sport. This study examines the impact of fantasy football on the...
Persistent link: https://www.econbiz.de/10009217225
As a result of the occasional unethical business practices of its members, such as price gouging and ticket fraud, the secondary ticket market for sporting events has struggled to gain legitimacy from the perspective of leagues, teams, and consumers. However, as this industry has grown...
Persistent link: https://www.econbiz.de/10009217326
The purpose of this investigation was to develop a scale to measure the degree to which college athletic donation barriers exist for former student-athletes. The Former Student-Athlete Donor Constraint Scale (FSADCS) was created to further examine donor constraint themes found in a previous...
Persistent link: https://www.econbiz.de/10009217393
Over the past several years, professional sport organizations have started to shift from cost-based ticket pricing strategies to a demand-based focus, where price considerations are driven, in part, by market demand. Dynamic ticket pricing (DTP), where prices fluctuate daily based on market...
Persistent link: https://www.econbiz.de/10010871495
Recent trends in ticketing, such as dynamic ticket pricing, indicate a fundamental shift towards demand-based pricing strategies. As such, research is needed to understand the factors that may influence the price that consumers are willing to pay for tickets. Using the contingent valuation...
Persistent link: https://www.econbiz.de/10010871511
Persistent link: https://www.econbiz.de/10010063770
Persistent link: https://www.econbiz.de/10010137500
Persistent link: https://www.econbiz.de/10010030146
Persistent link: https://www.econbiz.de/10010030148
Persistent link: https://www.econbiz.de/10009341891