Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship...

This paper discusses the emergent family business best practice literature recognising a need to identifylessons for effective family firm governance andmanagement that can be learned from successful, longlastingbusinesses, whether family owned or otherwise. We review lessons characterized as...

Information technologies penetrate virtually every division in contemporary organizations. Organizations deploy a spectrum of information technologies with aim of alleviating operating efficiency. Knowledge workers increasingly depend on deployed information systems to accomplish their tasks....

Adoption of cloud-based systems has been relatively modest—regardless of significant marketing push by major public cloud providers. The cloud-based model utilizes distributed information technology services accessible over networks. The networks can be internal part of...

Cloud computing adoption by organizations has been minor despite the initial optimism. The primary concerns obstructing adoption of cloud-based services are security, loss of control, and inadequate legislative. In a cloud-based model, information technology services are distributed and accessed...