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"Fleisch ist mein Gemüse ...": Eine Studie zur Wirksamkeit von Informationskampagnen zur Reduktion eines erhöhten Fleischkonsums
Nitzko, Sina; Cordts, Anette; Grethe, Harald; Duman, Nuray - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2013
Angesichts des gemessen an den Empfehlungen der Deutschen Gesellschaft für Ernährung zu hohen Pro-Kopf-Fleischverzehrs in der Bevölkerung und der Kenntnis der mit einem erhöhten Fleischkonsum verbundenen negativen Konsequenzen, wird zunehmend über staatliche Steuerungsmaßnahmen zur...
Persistent link: https://www.econbiz.de/10011069524
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The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living
Drummond, Janine; Higgins, S. Wharf; Hubert, Edwin - In: International Review on Public and Nonprofit Marketing 6 (2009) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10008552370
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The Interest for the Healthy Practice of the Sport: An Opportunity to Improve a Social Marketing Strategy
Jimenez, Antonio Leal; Sastre, Angel Luis Duarte; … - Facultatea de Administraţie Publică, Şcoala … - 2010
The improvement of the health in risk populations is a priority aim in the public administration. Adults and major ones …
Persistent link: https://www.econbiz.de/10009141512
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Socio-Marketing (Social-Marketing)
Raffée, Hans; Wiedmann, K. Peter - In: Die Betriebswirtschaft : DBW 42 (1982) 3, pp. 465-466
Persistent link: https://www.econbiz.de/10003659622
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Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns
Onaran, Berrin; Uyar, Ahmet; Avan, Ali - In: Business and Economics Research Journal 4 (2013) 3, pp. 131-131
The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been...
Persistent link: https://www.econbiz.de/10010991012
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The future of marketing: an appropriate response to the environment changes
DANCIU, Victor - In: Theoretical and Applied Economics XVIII(2013) (2013) 5(582), pp. 33-52
The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers...
Persistent link: https://www.econbiz.de/10010857177
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How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going
Charry, Karine; Pelsmacker, Patrick; Pecheux, Claude - In: Journal of Business Ethics 124 (2014) 2, pp. 243-257
, depending on the claimed effectiveness of the campaign. An experiment conducted among 176 Belgian participants by means of an …
Persistent link: https://www.econbiz.de/10010938075
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The Prevalence of Philippine Prescribing, Dispensing, and Use Behavior in Relation to Generic Drugs and their Risk Factors
Wong, John Q.; Baclay, J. Richelcyn M.; Duque, Richelle G. - Philippine Institute for Development Studies (PIDS), … - 2014
This study was designed to address the issue of compliance of physicians and drugstores to the provisions of Generics Act of 1988. Furthermore, it aims to explore the awareness of consumers on generic medicines to explain current trends and practices in drug prescribing, dispensing, and use. The...
Persistent link: https://www.econbiz.de/10011004014
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Bhutan: Maternal and Reproductive Health at a Glance
El-Saharty, Sameh; Ohno, Naoko; Sarker, Intissar; … - Economics Research, World Bank Group - 2014
reproductive health. Contraceptive prevalence rate (CPR) is higher among the poorest quintile than the richest. Large disparities … continuum of care; improving access and equity; and ensuring sustainability of health financing. …
Persistent link: https://www.econbiz.de/10011213937
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The Role of the Private Sector in Reproductive Health Services in Bangladesh
Al-Sabir, Ahmed; Alam, Bushra Binte; El-Saharty, Sameh - Economics Research, World Bank Group - 2014
The key actors in Bangladesh's Health, Population and Nutrition Sector Development Program (HPNSDP) are the public … health infrastructure is considered one of the largest in the health sector; RH providers and facilities are available at all … levels. Several NGOs are active in Bangladesh's health sector, including international organizations such as CARE, Save the …
Persistent link: https://www.econbiz.de/10011213940