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Market orientation and business performance: Some European evidence
Pitt, Leyland
;
Caruana, Albert
;
Berthon, Pierre R.
- In:
International marketing review
13
(
1996
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10006320738
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Luxury wine brand visibility in social media: an exploratory study
Reyneke, Mignon
;
Pitt, Leyland
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10008887298
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3
New Product Development as a Complex Adaptive System of Decisions
Mccarthy, Ian P.
;
Tsinopoulos, Christos
;
Allen, Peter
; …
- In:
The journal of product innovation management : an …
23
(
2006
)
5
,
pp. 437-456
Persistent link: https://www.econbiz.de/10007280694
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Understanding outsourcing contexts through information asymmetry and capability fit
McCarthy, Ian P.
;
Silvestre, Bruno S.
;
Kietzmann, Jan H.
- In:
Production planning & control : PPC
24
(
2013
)
4
,
pp. 277-283
Persistent link: https://www.econbiz.de/10010068246
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Understanding the effects of outsourcing: unpacking the total factor productivity variable
Kitcher, Ben
;
McCarthy, Ian P.
;
Turner, Sam
;
Ridgway, Keith
- In:
Production planning & control : PPC
24
(
2013
)
4
,
pp. 308-317
Persistent link: https://www.econbiz.de/10010068249
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Special issue editorial: the what, why and how of mass customization
Mccarthy, Ian P.
- In:
Production planning & control : PPC
15
(
2004
)
4
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pp. 347-351
Persistent link: https://www.econbiz.de/10007153213
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Technology management -- A complex adaptive systems approach
McCarthy, Ian P.
- In:
International journal of technology management : IJTM
26
(
2003
)
8
,
pp. 728-745
Persistent link: https://www.econbiz.de/10006967537
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Technology management -- A complex adaptive systems approach
McCarthy, Ian P.
- In:
International journal of technology management : IJTM
25
(
2003
)
8
,
pp. 728-745
Persistent link: https://www.econbiz.de/10006969014
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9
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, Jan H.
;
Hermkens, Kristopher
;
McCarthy, Ian P.
; …
- In:
Business horizons
54
(
2011
)
3
,
pp. 241-252
Persistent link: https://www.econbiz.de/10008931542
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10
Achieving contextual ambidexterity in R&D organizations: a management control system approach
McCarthy, Ian P.
;
Gordon, Brian R.
- In:
R & D management
41
(
2011
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10009017805
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