Luxury wine brand visibility in social media: an exploratory study
Year of publication: |
2011
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Authors: | Reyneke, Mignon ; Pitt, Leyland ; Berthon, Pierre R. |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 24291353. - Vol. 23.2011, 1 (22.3.), p. 21-36
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