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The Brand Positivity Effect :...
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consumer behaviour
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Barrena Figueroa, Ramo
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Université Paris-Dauphine (Paris IX)
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Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
7
Institut for Marketing og Organisation, Aarhus Universitet
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Department of Resource Economics and Environmental Sociology (REES), University of Alberta
4
EconWPA
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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ToKnowPress
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20
Journal of Business Research
17
Symphonya. Emerging Issues in Management
16
Ifo Schnelldienst
14
Economics Papers from University Paris Dauphine
10
International Journal of Social Economics
10
Ovidius University Annals, Economic Sciences Series
10
Journal of Economic Studies
8
Serie Research Memoranda
8
Conference Papers / Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
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International Journal of Electronic Finance
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International Journal of Sustainable Development
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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World Review of Entrepreneurship, Management and Sustainable Development
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2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia
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Agrarwirtschaft / Sonderheft
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Anadolu University Journal of Social Sciences
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Global Business and Economics Review
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Humanomics: The International Journal of Systems and Ethics
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ILO Working Papers
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International Journal of Data Analysis Techniques and Strategies
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International Journal of Economics and Business Research
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RePEc
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BASE
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina
-
2006
Persistent link: https://www.econbiz.de/10004909745
Saved in:
2
Strategische identitätsorientierte Markenführung
Ringle, Tanja
-
2006
Persistent link: https://www.econbiz.de/10004909797
Saved in:
3
Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn
-
2009
Persistent link: https://www.econbiz.de/10004949865
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4
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
Persistent link: https://www.econbiz.de/10004909984
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5
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
Persistent link: https://www.econbiz.de/10004921201
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6
Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk
-
2009
Persistent link: https://www.econbiz.de/10004929993
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7
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10004377462
Saved in:
8
Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André
-
2008
Persistent link: https://www.econbiz.de/10004910026
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9
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
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10
Das Image von Milch : die Positionierung von Milchmarken auf der Grundlage der nonverbalen Imagemessung
Aigner, Josef G.
;
Wandl, Claudia
-
1994
Persistent link: https://www.econbiz.de/10004299958
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