The Brand Positivity Effect : When Evaluation Confers Preference
Year of publication: |
2012
|
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Authors: | Posavac, Steven S. |
Other Persons: | Sanbonmatsu, David M. (contributor) ; Kardes, Frank R. (contributor) ; Fitzsimons, Gavan J. (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Inc., Vol. 31, December 2004 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2004 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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