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Kim, Heejin
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How Media Directors View Reach-Frequency Estimation: Now and a Decade Ago
Leckengy, John D.
;
Kim, Heejin
- In:
Journal of advertising research
34
(
1994
)
5
,
pp. 9-21
Persistent link: https://www.econbiz.de/10006536592
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Competition Issues of the Korean Broadcast Service Provision Market in the Multimedia and Multichannel Era
Youn, Sugmin
;
Kim, Heejin
- In:
Korea journal
46
(
2006
)
3
,
pp. 154-188
Persistent link: https://www.econbiz.de/10007834668
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