Diverging influences of usability in online authentication system : the role of culture (US vs Korea)
Jung Min Jang and Heejin Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Jang, Jung Min ; Kim, Heejin |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 2, p. 384-400
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| Subject: | Cultural difference | Online authentication service | Perceived effort | Usability | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Online-Handel | Online retailing | Benutzerfreundlichkeit | Kultur | Culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-01-2021-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165372