We study a market model in which competing firms use costly marketing devices to influence the set of alternatives which consumers perceive as relevant. Consumers in our model are boundedly rational in the sense that they have an imperfect perception of what is relevant to their decision...

Consumers increasingly use various Internet-enabled devices for online shopping; thus, a critical topic for both research and practice is the visual characteristics of the information presented in this medium. This study builds on fluency theory within an environmental psychology framework....

Previous research on the role of recognition in decision-making in inferential choice has focussed on the Recognition Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects will be chosen over unrecognized ones, regardless of...

Research from psychology suggests that people evaluate fluent stimuli more favorably than similar information that is harder to process. Consistent with fluency affecting investment decisions, we find that companies with short, easy to pronounce names have higher breadth of ownership, greater...

La complessità degli stimoli visivi riguarda sia aspetti percettivi che concettuali, il cui effetto congiunto sulle reazioni del consumatore non è ancora chiaro. L’articolo analizza l’interazione tra complessità visiva e concettuale nell’ambito della valutazioni dei loghi. In...

Extensive reading has been shown to improve literacy, increase reading rates, aid vocabulary acquisition, and improve attitudes towards second language learning. The students in the lower-level PACE (Practical Applications in Communicative English) English classes at Hitotsubashi University...

На сегодняшний день сервисные организации СПО играют возрастающую роль в экономике региона. В данной статье представлена позиция средних специальных...

Although principal investigators are key actors in scientific fields, there is little focus on what they actually do in shaping new scientific directions. This paper studies PIs practices to better understand their roles. Our central contribution is to identify the different ways in which PIs...