The devil you know: The effect of brand recognition and product ratings on consumer choice
Year of publication: |
2013
|
---|---|
Authors: | Thoma, Volker ; Williams, Alwyn |
Published in: |
Judgment and Decision Making. - Society for Judgment and Decision Making, ISSN 1930-2975. - Vol. 8.2013, 1, p. 34-44
|
Publisher: |
Society for Judgment and Decision Making |
Subject: | brand | consumer choice | heuristic | preference | recognition heuristic | fluency | availability |
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