these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Rossmann’s online-shop including the success factors above shows why drugstores are successful with e-commerce – and why not. …

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam …) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce … indeed important, and a maturity model is presented to guide brand management activities at different stages of e-commerce …