This research aims to explore free search engine optimisation (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customised website with basic SEO...

Scientists have noted that recent shifts in the earth’s climate have resulted in more extreme weather events, like stronger hurricanes. Such powerful storms disrupt societal function and result in a tremendous number of casualties, as demonstrated by recent hurricane experience in the US...

Companies are increasingly recognising that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a matter of days, reached out to millions about poor service or flawed products. Managing social...

Recent trends in e-finance have shown that mobile technology is growing, and with this growth come new opportunities for deploying new services for customers. The purpose of this study is to explore how the healthcare industry can be more innovative in its use of social media. The literature was...

Social networks are increasingly exploited for marketing purposes. The innovativeness and specifics of this communication tool have opened up excellent opportunities for trade brands to have exposure to a wide group of consumers. These potentials were swiftly discerned by marketers so that the...

The first phase of the SEA-SoNS ("Assessing the Benefits of Social Networks on Organizations”) project aimed to analyse the current market situation for a limited number of social media stakeholders, to identify and analyse best practices for these selected stakeholders, and to define and...