Analysis of the social media strategy of audio-visual OTTs in Spain : the case study of Netflix, HBO and Amazon Prime during the implementation of Disney +
Year of publication: |
2021
|
---|---|
Authors: | Martínez-Sánchez, María Eugenia ; Nicolas-Sans, Ruben ; Bustos Díaz, Javier |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 173.2021, p. 1-7
|
Subject: | Social media | Audio-visual platforms | OTT | Social networks | Social Web | Social web | Spanien | Spain | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
-
Dissemination of Spanish SME information through web 2.0 tools
Olvera-Lobo, María Dolores, (2018)
-
Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente, (2014)
-
Competing for attention in social communication markets
Iyer, Ganesh, (2016)
- More ...
-
Color at the point of sale : psychological and communicative implications
Martínez-Sánchez, María Eugenia, (2023)
-
Molleví Bortoló, Gemma, (2023)
-
The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina, (2021)
- More ...