Price promotion and product recommendation are important tactics to gain market share in the e-commerce context. To increase sales and enhance promotion profits, practitioners often recommend non-discounted products in the promotional campaign for a product. However, no analytical model is...

Online retailing provides an opportunity for new pricing options that are not feasible in traditional retail settings. This paper proposes an interactive, dynamic pricing strategy from the perspective of customized bundling to derive savings for customers while maximizing profits for electronic...

Shipping-fee charges by online retailers have been known to impact customers' order incidence and cart size. While the importance of managing shipping fees is well documented, few studies have provided normative guidelines for e-tailers to determine optimal shipping-fee schedules. This paper...