Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
Year of publication: |
2011
|
---|---|
Authors: | Jiang, Yuanchun ; Shang, Jennifer ; Kemerer, Chris F. ; Liu, Yezheng |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 4, p. 737-752
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | e-tailing | online retailing | bundling | customized bundle | multistage dynamic pricing | nonlinear mixed-integer programming | customer budget | reservation price |
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