Narrow search
Showing 1 - 10 of 163
Cover Image
Personal values and market segmentation : applying the value construct
Pitts, Robert E.; Woodside, Arch G. - In: Personal values and consumer psychology, (pp. 55-67). 1984
Persistent link: https://www.econbiz.de/10002652398
Cover Image
Interpretation of Services Marketing Concepts
Kauppinen-Räisänen, Hannele; Grönroos, Christian; … - Hanken Svenska Handelshögskolan - 2007
Scholarly research has produced conceptual knowledge that is based on real-life marketing phenomena. An initial aim of past research has been to produce marketing knowledge as a base for efficient business operation and for the improvement of productivity. Thus, an assumption has been that the...
Persistent link: https://www.econbiz.de/10005839385
Cover Image
Group Influence and consumer risk taking : an experimental study
Woodside, Arch George - 1968
Persistent link: https://www.econbiz.de/10004843056
Cover Image
Advertisers' willingness to substantiate their claims
Woodside, Arch G. - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10003013165
Cover Image
Competition and changing patterns in the marketing of agricultural products : a systems approach
Woodside, Arch G. - In: Marquette business review 18 (1974) 3, pp. 99-107
Persistent link: https://www.econbiz.de/10003013198
Cover Image
Credibility of advertising themes among blacks and whites
Woodside, Arch G. - In: Marquette business review 19 (1975) 3, pp. 134-142
Persistent link: https://www.econbiz.de/10003013212
Cover Image
Message-evoked thoughts : consumer thought processing as a tool for making better copy
Woodside, Arch G. - In: Advertising and consumer psychology, (pp. 133-147). 1983
Persistent link: https://www.econbiz.de/10003013269
Cover Image
Patronage motives and marketing strategies
Woodside, Arch G. - In: Journal of retailing 49 (1973/74) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10003013281
Cover Image
Unobtrusive observation of retail patronage behavior
Woodside, Arch G. - In: Ekonomiska Samfundets tidskrift 27 (1974) 4, pp. 281-288
Persistent link: https://www.econbiz.de/10003013316
Cover Image
Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10004323512