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Introduction to advertising and promotion management
Belch, George E.; Belch, Michael A. - 1990
Persistent link: https://www.econbiz.de/10004092995
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 1998 - 4. ed., rev., internat. ed.
Persistent link: https://www.econbiz.de/10004366907
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The Future of Creativity In Advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010169600
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Parental and teenage child influences in family decision making
Belch, George E.; Belch, Michael A.; Ceresino, Gayle - In: Journal of Business Research 13 (1985) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10005477623
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Identifying the socially and ecologically concerned segment through life-style research : initial findings
Belch, Michael A. - In: The conserver society, (pp. 69-81). 1979
Persistent link: https://www.econbiz.de/10001887052
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Teen internet mavens: influence in family decision making
Belch, Michael A.; Krentler, Kathleen A.; … - In: Journal of business research : JBR 58 (2005) 5, pp. 569-575
Persistent link: https://www.econbiz.de/10006713929
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F INFORMATION COMMERCE & TECHNOLOGY - Teen Internet mavens: Influence in family decision making Fc:140
Belch, Michael A.; Krentler, Kathleen A. - In: Operations research, Management science : OR MS ; the … 45 (2005) 6, pp. 701-702
Persistent link: https://www.econbiz.de/10006499668
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Teen internet mavens: influence in family decision making
Belch, Michael A.; Krentler, Kathleen A.; … - In: Journal of Business Research 58 (2005) 5, pp. 569-575
Persistent link: https://www.econbiz.de/10005473541