Advertising and promotion : an integrated marketing communications perspective
George E. Belch & Michael A. Belch
| Year of publication: |
c 2007 ; 7. ed.
|
|---|---|
| Authors: | Belch, George E. ; Belch, Michael A. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Werbung | Advertising | Verkaufsförderung | Sales promotion | Marktkommunikation | Sales-promotion |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVI, 820 S. zahlr. Ill., graph. Darst. 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. 763-789) and indexes |
| ISBN: | 0-07-325347-2 ; 978-0-07-325347-3 ; 0-07-310126-5 ; 978-0-07-310126-2 ; 0-07-110589-1 ; 978-0-07-110589-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483546