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Modern marketing communications
Jefkins, Frank William - 1990
Persistent link: https://www.econbiz.de/10004112532
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Planned press and public relations
Jefkins, Frank William - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004158967
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Modern marketing
Jefkins, Frank William - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004163031
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Public relations
Jefkins, Frank William - 1980
Persistent link: https://www.econbiz.de/10004555704
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Public relations techniques
Jefkins, Frank William - 1994 - 2. ed., extensively rev. and updated for the 1990s
Persistent link: https://www.econbiz.de/10004565944
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Advertising
Jefkins, Frank William - 1995 - 3. ed., reprint.
Persistent link: https://www.econbiz.de/10004248330