Modern marketing communications
Frank Jefkins
| Year of publication: |
1990
|
|---|---|
| Authors: | Jefkins, Frank William |
| Publisher: |
Glasgow [u.a.] : Blackie |
| Subject: | Marketing | Kommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 240 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-216-92694-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004112532