The regulatory effectiveness, the impact on industry and consumers of product withdrawal and the associated wider issues relating to crisis management represent an under-researched area. The authors describe the mid-2003 government-ordered withdrawal of almost 2,000 complementary and alternative...

The broad objective of this thesis is to extend understanding of how consumers use brands in ways that impact on their social selves and their connections with others, with a focus on the consumption of brand narratives. While brand narratives, in the general form of advertisements, are widely...