Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Year of publication: |
2010
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Authors: | Palakshappa, Nitha ; Bulmer, Sandy ; Eweje, Gabriel ; Kitchen, Philip |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 4, p. 255-269
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