Gal, David; Liu, Wendy - In: Journal of Consumer Research 38 (2011) 3, pp. 445-445
Prior research has shown that exerting self-control can lead to increased aggression. In the present research, we find that exerting self-control is associated with angry behavior more broadly. In particular, using a “matched-choice paradigm,” we find that after exerting self-control people...