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ifo Leibniz-Institut für Wirtschaftsforschung an der Universität München e.V.
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Journal of marketing
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IMF Staff Country Reports
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Tinbergen Institute Discussion Papers
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Ovidius University Annals, Economic Sciences Series
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Journal of Business Ethics
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Physica A: Statistical Mechanics and its Applications
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Review of Industrial Organization
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Prometheus
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Die Anzeige : d. Fachzeitschr. für Werbung
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Journal of Business Research
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Handbuch des Werbeleiters
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Industrial Organization
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Telecommunications Policy
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ERIM Report Series Research in Management
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RePEc
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Total quality marketing : what has to come next in sales, marketing and
advertising
Fraser-Robinson, John
-
1991
Persistent link: https://www.econbiz.de/10004107714
Saved in:
2
Barriers to entry : a corporate strategy perspective
Yip, George S.
-
1982
Persistent link: https://www.econbiz.de/10004763850
Saved in:
3
Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten
Treiblmaier, Horst
-
2006
Persistent link: https://www.econbiz.de/10004920230
Saved in:
4
Kabelfernsehen in Deutschland : Pilotprojekte, Programmvermehrung, private Konkurrenz ; Ergebnisse und Perspektiven
Jäckel, Michael
(
contributor
);
Faul, Erwin
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10004116065
Saved in:
5
Strategische Produktdifferenzierung bei privaten und öffentlich-rechtlichen TV-Anbietern
Michaelis, Peter
-
1996
Persistent link: https://www.econbiz.de/10004301640
Saved in:
6
Un ventennio a colori : televisione privata e società in Italia (1975-95)
Ortoleva, Peppino
-
1995
Persistent link: https://www.econbiz.de/10004302740
Saved in:
7
Al paese dei Berlusconi
Grasso, Aldo
-
1993
-
1. ed.
Persistent link: https://www.econbiz.de/10004197734
Saved in:
8
Programmstruktureffekte alternativer Formen privater Rundfunkfinanzierung am Beispiel eines Kinderprogramms
Wurth, Uli
-
1994
Persistent link: https://www.econbiz.de/10004227568
Saved in:
9
Die Ausrichtung der Programmgestaltung öffentlich-rechtlicher und privater TV-Anbieter auf die Vermarktung der Werbezeiten
Fahle, Robert
-
1994
Persistent link: https://www.econbiz.de/10004227569
Saved in:
10
Wirtschaftlichkeitschancen für ein Ballungsraumfernsehen in der Region Rhein-Main : ein Gutachten der Prognos AG, Basel
Schrape, Klaus
;
Gafke, Sabine
-
1996
Persistent link: https://www.econbiz.de/10004313785
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