In this paper, we argue that stock options are a highly effective marketing communications (marcoms) medium, which due to their influence on the profitability of the organization, possess characteristics that should be included in strategic marketing planning for financial and non-financial...

The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing...

The research aim of this paper was to measure the value of the 'triple pole' approach in bargaining and investigate the potential evolutions and research challenges considering the evolution of the scholarly research in the cooperative advertising domain based on two studies. For the first...