Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories
Year of publication: |
2008
|
---|---|
Authors: | Spais, George S. ; Vasileiou, Konstantinos Z. |
Published in: |
Agricultural Economics Review. - Greek Association of Agricultural Economists - ETAGRO. - Vol. 09.2008, 1
|
Publisher: |
Greek Association of Agricultural Economists - ETAGRO |
Subject: | consumer perceived value | consumer satisfaction | marketing constructs | ambiguities | mass communication theories | Marketing |
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