Tsoukatos, Evangelos; Koulentaki, Maria - In: World Review of Entrepreneurship, Management and … 9 (2013) 2, pp. 276-290
This study examines overall satisfaction effects on individual loyalty dimensions and causal relationships between the latter. Between the statistically significant effect estimates of satisfaction on loyalty dimensions the strongest was the one on 'word-of-mouth' followed by that on 'retention...