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1
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
2
Kommunikationspolitik im Seniorenmarkt
Federsel-Lieb, Cornelia
-
1992
Persistent link: https://www.econbiz.de/10004145040
Saved in:
3
Das strategische Marketingpotential der Unternehmung : [Möglichkeiten und Grenzen der Darstellung und Bewertung im Rahmen des strategischen Marketing]
Richert, Egon
-
1992
Persistent link: https://www.econbiz.de/10000833618
Saved in:
4
Case collection der DMV
Krämer, Christian
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000963207
Saved in:
5
Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.
;
Lazer, William
-
1967
-
3. ed
Persistent link: https://www.econbiz.de/10002231131
Saved in:
6
Sales force management
Davis, Kenneth Rexton
;
Webster jr., Frederick E.
-
1968
Persistent link: https://www.econbiz.de/10002076075
Saved in:
7
Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10000920445
Saved in:
8
Was mein Unternehmen unschlagbar macht : so überwinden Sie den Kommunikationsengpaß
Scheben, Mathias
;
Erkens, Ulla
-
1992
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004130966
Saved in:
9
Marketing management : text and cases
Bonoma, Thomas V.
;
Kosnik, Thomas J.
-
1990
Persistent link: https://www.econbiz.de/10004135271
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10
Marktorientierte Unternehmensführung in den neuen Bundesländern : Bestandsaufnahme und Ausblick ; Dokumentation des Workshops vom 22. November 1991
1992
Persistent link: https://www.econbiz.de/10004136439
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