Piot-Lepetit, Isabelle; Perrigot, Rozenn; Cliquet, Gérard - Département Sciences Sociales, Agriculture et … - 2014
measure the efficiency of franchise chains and determine their optimal organizational form. The methodology is based on a non … optimal percentage of company-owned outlets (PCO) of each franchise chain. First, results showed that the PCO has a positive … impact on franchise chain efficiency; even if other chain characteristics have a larger impact. Second, the optimization of …