This study associates organizational factors and customers' motivation with insurance companies' performance. Research model, according to resource-based view, considers the effects of age, size, and type of products. Sample comprises 202 insurance companies in Portuguese and Spanish markets...

Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptual argument...