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OLC EcoSci
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An examination of consumer sentiment toward offshored services
Thelen, Shawn T.
;
Yoo, Boonghee
;
Magnini, Vincent P.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 270-290
Persistent link: https://www.econbiz.de/10008814778
Saved in:
2
Estimating Advertising Effects on Sales in a Competitive Setting
YOO, BOONGHEE
;
MANDHACHITARA, RUJIRUTANA
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 310-321
Persistent link: https://www.econbiz.de/10005264825
Saved in:
3
Consumer patronage of ethnic portals
Dou, Wenyu
;
Yoo, Boonghee
;
Liangyu, Ma
- In:
International marketing review
20
(
2003
)
6
,
pp. 661-677
Persistent link: https://www.econbiz.de/10006251179
Saved in:
4
An Examination of Selected Marketing Mix Elements and Brand Equity
Yoo, Boonghee
;
Donthu, Naveen
;
Lee, Sungho
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10006152503
Saved in:
5
Retail Productivity Assessment Using Data Envelopment Analysis
Donthu, Naveen
;
Yoo, Boonghee
- In:
Journal of retailing
74
(
1998
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10006628938
Saved in:
6
Developing and validating a multidimensional consumer-based brand equity scale
Yoo, Boonghee
;
Donthu, Naveen
- In:
Journal of business research : JBR
52
(
2001
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006726282
Saved in:
7
3D ISSUE-STUDENTS - Estimating Advertising Effects on Sales in a Competitive Setting
Yoo, Boonghee
;
Mandhachitara, Rujirutana
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 310-321
Persistent link: https://www.econbiz.de/10006505678
Saved in:
8
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-153
Persistent link: https://www.econbiz.de/10008406314
Saved in:
9
Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
Yoo, Boonghee
;
Donthu, Naveen
;
Lenartowicz, Tomasz
- In:
Journal of international consumer marketing
23
(
2011
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009988432
Saved in:
10
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-Hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1516
Persistent link: https://www.econbiz.de/10010002848
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