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Environmental websites: an empirical investigation of functionality and accessibility

Pinterits, Andreas; Treiblmaier, Horst; Pollach, Irene - In: International journal of technology, policy and … 6 (2006) 1, pp. 103-119

Persistent link: https://www.econbiz.de/10007276763

Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure: Results from Three Countries

Treiblmaier, Horst; Chong, Sandy - In: Journal of Global Information Management (JGIM) 19 (2011) 4, pp. 76-94

Individuals have to disclose personal information in order to utilize the manifold options of the Internet. Online users frequently trade data for benefits (privacy calculus). Trust in both the Internet and the vendor has been identified as an important antecedent to disclosing personal...

Persistent link: https://www.econbiz.de/10010832639

Die Bedeutung der Qualitaet elektronisch gewonnener Daten fuer die individualisierte Kundenkommunikation

Treiblmaier, Horst - In: Der Markt : international journal of marketing 42 (2003) 3-4(166-167), pp. 162-174

Persistent link: https://www.econbiz.de/10006025045

Electronic learning environments in educational institutions — Towards an identification of critical success factors

Simon, Bernd; Treiblmaier, Horst; Neumann, Gustaf - In: Journal of business economics : JBE 78 (2008) 7-8, pp. 715-734

Persistent link: https://www.econbiz.de/10008150932

Electronic learning environments in educational institutions — Towards an identification of critical success factors

Simon, Bernd; Treiblmaier, Horst; Neumann, Gustaf - In: Journal of business economics : JBE 78 (2008) 7, pp. 715-734

Persistent link: https://www.econbiz.de/10008344949

Exploratory factor analysis revisited: How robust methods support the detection of hidden multivariate data structures in IS research

Treiblmaier, Horst; Filzmoser, Peter - In: Information & management : the internat. journal of … 47 (2010) 4, pp. 197-208

Persistent link: https://www.econbiz.de/10008422722

The Google Online Marketing Challenge and Research Opportunities

Neale, Larry; Treiblmaier, Horst; Henderson, Vani; … - In: Journal of marketing education : JME 31 (2009) 1, pp. 76

Persistent link: https://www.econbiz.de/10008226926

Beziehungsmarketing aus Kundensicht

Treiblmaier, Horst - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 49 (2007) 1, pp. 42-48

Persistent link: https://www.econbiz.de/10007603486

Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure: Results from Three Countries

Treiblmaier, Horst; Chong, Sandy - In: Journal of global information management : an official … 19 (2011) 4, pp. 76-94

Persistent link: https://www.econbiz.de/10009977170

B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur - IT-Struktur, Markenarchitektur, E-Commerce

Treiblmaier, Horst; Strebinger, Andreas - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 48 (2006) 2, pp. 87-95

Persistent link: https://www.econbiz.de/10007258322