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BRAND ENGAGEMENT - Engagement: Old wine in a new bottle? We all talk about engagement: But what do we mean? Emotional engagement is key to brand loyalty, not just ad effectiveness.

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Sex doesn't matter: the role of gender in the formation of student-university relationships

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To Delight or Not to Delight? An Investigation of Loyalty Formation in the Restaurant Industry

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Identifying the initial target consumer for innovations: an integrative approach

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Identifying the initial target consumer for innovations: an integrative approach

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Sex doesn't matter: the role of gender in the formation of student-university relationships

Bowden, Jana; Wood, Leigh - In: Journal of Marketing for Higher Education 21 (2011) 2, pp. 133-156

As competition intensifies, higher education providers are facing ever more complex challenges in attracting and retaining students. These new marketing challenges have necessitated a need to more comprehensively understand the factors that lead to positive perceptions of the institutions...

Persistent link: https://www.econbiz.de/10010620246